A step by step action plan for creating a brand story you can be proud of
A STRONG BRAND VIDEO CAN ELEVATE EVERYTHING YOU DO
(A lot quicker than you might think)
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Put more life into your brand
To a lot of business owners, building a brand means deciding on a logo, writing a slogan, and sorting out a colour palette. They often overlook the importance of creating a story for their brand.
Until you can describe your brand as a person, you don't really have a living, breathing brand, a brand that people will warm to.
People don't buy your product or service, they buy your story.
So, where does your brand come from, what is its purpose... where is it going?
How does your audience connect to any of these elements?
Told through a 4-5 minute video, a brand story gives you a unique opportunity to talk about your company's journey, to identify goals achieved so far - not just for yourself but your audience and your colleauges - and of course goals you want to achieve looking ahead.
A powerful brand story video enables you to show your human side, your vulnerabilities as well as your ambitions. It allows you to do so in a way that reaches far deeper than the next ‘targeted’ email or promo on social media.
They say our attention span is shrinking. And yet, look how we’ve been craving boxsets and long series on TV.
We crave immersion, perhaps more than ever.
If you can draw in your customers to share your brand’s story, you can transform the lives of the people you work with, the people who work for you, and the life of your brand.
Define your purpose - cinematically
Hi, my name is Nic. I’m a copywriter, film director, producer and the showhost of A Trader's Life and One Good Take podcasts.
I'm in the business of helping brands grow exponentially. Sometimes it's through content writing and UX. It could be a CRM campaign, or social media. From TV ads to shelf wobblers, I've pretty much done them all.
My team and I, at Break Into Three, are creatives and filmmakers, and telling stories is what makes us tick.
Our process is simple but thorough. We ask forensic-like questions of coaches and business owners to go deeper into what drives you as an individual and as a company, while also piecing together a picture of your pain points and goals.
We then build a story that gets to the heart of what it is you do and what you stand for. All in one powerful 4-minute video.
What would a brand story do for you on a personal level?
In the course of running a business, you can easily lose sight of the bigger picture. There's always some new task to get on top of or out the door.
The wonderful thing about a brand story is that it allows you to step back and reflect. Just as importantly, it allows your customers and team to do the same.
A brand story can serve to align your inner and outer lives at the company you are committed to growing. It's a unique bonding experience.
Book a free Brand Story Strategy Call
If you have a burning desire to discover the map for this path to your North Star, drop me a message on WhatsApp at +44 7779 102 348 and we'll fix up a time for you to do a 30 minute Brand Story Strategy Call over Zoom with me.
Why bother? Because wherever you are in your brand’s journey, I can help you get there quicker. Whether you’re just starting out, or established but running into headwinds, my team and I can bring fresh impetus that breathes new life into your brand.
Not ready for a call? Check out our brand deck and keep in touch.
Thank you, we'll be in touch soon.